What our customers say about VR Purple Shampoo

Nice shampoo

This purple shampoo is very pleasant to use because it has a nice smell and it leaves a slight tine of purple to my gray hair.

Patricia George

Gets the brass out

This is very affordable and the bottle is big. I'm always getting blonde in my hair and if you use regular shampoos it tends to get the dreaded brassiness effect. This purple shampoo works great. Keeps my hair the color it's intended to be. Also leaves my hair soft and manageable.


Neutralises the yellow

I recently just got lowlights along with my highlights and my hair always tends to pull yellow 2 weeks afterwards. I use this shampoo twice a week and it does a perfect job on keeping my cool blonde. After using it my hair feels noticeably hydrated and not dry. It also doesn't stain my hair purple like many, but gently lightens and brightens my blonde hair! This shampoo boosts its undertones as well as preventing fade and ramping up shine.


Salon Quality

I was in need of new shampoo and a little nervous about ordering a new product online. I am loving it, even more than the product I was using before. It’s definitely Salon quality.


Works well!

Noticeably brighter and less dingy gray hair after two washes!


Works wonders

This works really well to get my yellow tint out of my hair. I try to use it at least once a month since over time my hair will start getting a yellow tint again.


Smells good
This shampoo is a miracle, it lightens my hair and takes the brass and dullness out of my hair. It saves me money and makes my color last longer.

Danice Jimenez

VR Hair Bleaching Powder Lightener

VR Bleaching Poweder Lightener is Infused with Keratin and Betaine which helps lock in moisture, leaving your hair feeling soft, healthy, and resilient. It also contains Bond Rebuilder which is an essential factor that lightens up your locks again without doing more damage to your hair working just as ‘Olaplex’ system.

Made in Italy

What our customers say about VR Hair Bleach Powder

Heather piendzik

Works well!

This is my first time using the Bleaching Powder from this company and I am very happy. I've been lightening blonde hair over the years. I have quite dark my hair and some lighteners didn't do their job. This lightener works really well and brightened my overgrown roots in one go to a level that was great for toning. I am very happy with the result.

Siarhei and Maryna


This works really well! Didn't have as much yellow tone to work out later. This is a large amount for a good price. Would get again.


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Add customer reviews and testimonials to showcase your store’s happy customers.

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Add customer reviews and testimonials to showcase your store’s happy customers.

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VR Neon Semi-Permanent Hair Color Treatment

VR Neon Semi-Permanent Hair Color can be applied straight from the tube without mixing Peroxide/Developer. ICP Technology enhances the colors with boosted intense effects. Its Direct Color-Deposit System ensures the longevity of the color (Up To 15-20 Shampoo Wash). It is formulated with a combination of Avocado, Olive, and Shea Oils which provides Shiny & Silky treatment to your hair.

Made in Italy